2 Things I learnt from the Old Spice man

Old Spice: a brand making a great comeback from its origins as an ‘Old Man’s’ option for mens bathroom products, has take social media to new levels.

What began as a very clever television commercial series (By very clever, I mean hilarious and silly), has morphed into something of an internet phenomena in the past few days.

Moving past the hilarious ads, the marketing team behind the campaign took to social media platforms to engage directly with fans and address comments, with the use of the actor from the ad, and some clever use of writing and youtube.

At last count there was 116 video responses to intent user questions, some absurd, some funny, and others that were a clear marketing ploy to reach influential users – and all executed perfectly.

Now, we don’t all have access to a team of writers, high quality video gear, or the fandom of internet celebrities (Just yet), but we can still take some great learning’s from this campaign that we can implement for our own brands:

Video content is compelling and well received: Video content is a great way to promote your brand. Everyone has fast internet, and short attention spans. By hitting them with meaningful video content-you will have an easier job engaging them quickly.
People share cool stuff: The great thing about social media is that things can take off really quickly if someone likes it. Social Media is built for sharing, so if you create something compelling, clever, amazing, the masses will do the spreading of the message for you. Use this theory in everything you do, especially when writing blog content-good content spreads.

To see more, visit the Old spice Youtube page, or visit him on Twitter

Tags: @oldspice, old spice, old spice man

This entry was posted on Wednesday, June 30th, 2010 at 6:04 pm and is filed under Facebook, Social Media, Twitter, Youtube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.