Digital Sport Summit

It was a long and trying few months of planning, organisation, arguments, coffee, and good times – and now the first successful Digital Sport Summit has been and gone.

With some great and inspirational speakers, a truly amazing and iconic venue in the MCG, and a fantastic array of sports and social media minds, we created an event not to be missed, and a permanent fixture on the sport and technology calendar.

The day begin with a fantastic presentation from Jeramie McPeak, VP Digital Operations from the Phoenix Suns. He spoke of the importance social media plays in fan engagement of the team, how his players are universally embracing the technology, and how the Phoenix Suns leverage social media to increase ticket sales and drive merchandise sales.

Other highlights throughout the day included:

Johnathan Simpson form Essendon FC who spoke about how his club is leading the way in the AFL in social media use
Anthony Harrison from Cricket Victoria who spoke at length about how the Victorian Bushrangers used social media and iPhone applications to raise the profile of its players and promote games.
Darren Rowse who spoke about how he successfully uses his blogs to generate a revenue stream and how sporting organisations can take a leaf out of his book and begin to show ROI from online mediums
Nick Marvin, CEO of the Perth Wildcats spoke about social media from a management perspective. This was a fantastic presentation which spoke of sport as a business first.
Alana Fischer from FFA who spoke about building and maintaining communities for the World Cup bid
Peter Jankulovski from Vapour Media who gave some interesting insight into fantasy sports in Australia and its amazing growth over the past few years.
Harry O’Brien giving us a great insight as to how players can use social media to build their profile and leverage their celebrity for the greater good.

The day was a great success for everyone involved (Including Anthony, Katherine, and myself).

We had over 160 attendees on the day, over 850 tweets using our #dss10 hashtag, and many happy people during and after the event.

The organisers (Jak Events) would like to thank our sponsors Lava, Slattery Media Group, BizCatalyst SEO, 3 Dots Studi o, andEventOffice, as well as our fantastic volunteers Rhian and Tyson for their help throughout the day.

We cannot wait to see what we can arrange for Digital Sport 2011 – stay tuned for dates and more information, it’s going to be bigger and better!

Tags: Digital Sport Summit

This entry was posted on Sunday, July 18th, 2010 at 4:35 am and is filed under Digital Sport Summit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.