Archive for the ‘SEO’ Category
If Youtube is not in your SEO Strategy you fail
Through Twitter recently I stumbled across a nice article on Search Engine Watch, which presented an interesting fact about search and SERP:
“Videos, properly submitted, are 53 times more likely to generate a first page Google ranking than traditional SEO techniques, according to a recent study by Forrester Research.”
Now, I have always known about the potential of video SEO, and have touched on it for clients over the past few years – but never really given it the attention it deserved
After reading the above article, I started doing some research on some key areas to find the competitiveness of key local search terms on Youtube, just to see what I was up against.
To somewhat surprise, I discovered the Australian local video optimisation landscape is next to non-existent. People are making videos, and there is certainly some savvy business owners out there who are taking the first step, but the optimisation of the video listings has a lot to be desired.
Some current results:
- Financial Planner Melbourne
- 59 Search Results
- 11 “All in title” Results
- Melbourne Accommodation
- 428 Search Results
- 28 “All in title” Results
- Melbourne SEO
- 239 Search Results
- 30 “All in title” Results
- Real Estate Melbourne
- 1580 Search Results
- 55 “All in title” Results
Note: ‘All in title’ results means videos that have those keywords in the correct order. This gives us an even better idea of the number of other videos we are competing against. To search ‘All in title’ results, just type “allintitle: keyword” and replace ‘keyword’ with your chosen niche.
The above results are some pretty competitive terms. As an SEO company, if someone were to call to me wanting to rank for any of those local terms I would tell them to expect no quick results, and a lot of hard work form both my team and the client to help them get there.
Video marketing on the other hand may be the ‘backdoor’ we have looking for.
According to the same Search Engine Watch article goes on to say “Results begin to appear in days, and some publishers succeed in getting 25 percent or more of their videos to produce first page results.”
I am certainly one guy who is more than convinced. I have opened up iMovie on my macbook, and am firing up the webcam.
3-2-1….Action!
Over the next few weeks I will be running some video optimisation tests using video sitemaps and various Video optimisation techniques so stay tuned.
Why SEO always beats Social Media
- SEO looks after the ‘Homebase’
This principle was coined by Chris Brogan, and later Darren Rowse and resonates perfectly in this case. When approaching Social Media, remember-its not your website-you don’t OWN it. Social media outlets do change as new players come on the scene (Think Myspace.com), so by all means use social media as a marketing outlet for your brand, but use it as a way to draw people into your ‘Homebase.’
By spending time, money and efforts improving your SEO, or spending money directing PPC traffic to your site-you are looking after your business long term and creating more direct leads and visitors to your website. - SEO does not require full engagement
Don”t get me wrong, SEO requires plenty of time and effort-but you can manage and control it through use of third party SEO companies, or available internal resources.
SEO does not require you to check and monitor things on an hourly basis, and does not require a sense of humor or any creativity. - SEO and PPC is measurable and provides a direct ROI
Yes, I’ve heard the @dell story! Getting a direct ROI from social media is difficult, and hard to measure. SEO and PPC were at that point when people were still spending thousands on print ads, but today, you can track things down to finer details.
Social Media is great. I certainly encourage all brands, companies, and individuals to invest time in the technology, but never lose sight of the end game.
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